How one marketer scales listing videos for 100+ agents

Megan Rimmer runs marketing for over 100 agents by herself. Every listing video used to mean four different tools and hours of work. Now it's one tool and a few minutes of her time.

Megan Rimmer

Director of Marketing, Garrett Realty Partners

Hampton Roads, VA

The challenge

Garrett Realty Partners has been a top name in Hampton Roads real estate for over 30 years. More than 100 agents work under its roof. And the entire marketing load lands on one desk.

“I support all of our agents in their marketing,” Megan says. “I'm the marketing department of one.”

Many of those agents are brand new. “They often can't afford to have a photographer, a videographer go out and shoot the video,” she says, especially on their first listings. Video tours in her market run about $1,000. That price puts professional video out of reach for many agents.

So every video request came to Megan, and each one meant a chain of tools. “Normally I'm having to upload all their photos to my computer, drop them into a reel or drop them into Canva. I'll go into CapCut and then I'll drop it into Edits to get them to post it.”

One marketer. 100+ agents. Four steps per video. The math just didn't work.

The strategy

So Megan uses AutoReel to:

• Turn each listing's photos into a property video in one place, replacing her Canva, CapCut, and Edits workflow
• Add video effects with one click so finished videos look like they took hours
• Apply each agent's branding so every video sells the agent, not just the house
• Post directly for her busiest agents so listings hit social without the handoff

The impact

The bottleneck is gone. “With AutoReel, I just do everything right there,” Megan says. Videos that used to crawl through four tools now take a few minutes each, and even the newest agents get listing videos they could never afford before.

The agents feel it where it counts. “They're getting really great feedback when they're posting. Their views are up. They're getting comments. They're getting DMs like, hey, who did that video for you?”

“You just click and it looks like it took hours.”

The leadership view

Megan's boss, Lindsay Pennington, Vice President at Garrett Realty Partners, sees the same thing from the top.

“I'm blown away. I just cannot imagine that it only takes her a few minutes to do them. They look so professional.”

For her, it's a growth lever. “People don't want to wait days for marketing. Software like AutoReel really helps us turn around the product that our agents need to be out in the field doing what they do best: buying, selling, representing clients.”