Every real estate video term, in plain English

3D reel (real estate)

A 3D real estate reel is a short vertical video, made for Instagram Reels and TikTok, that makes a property feel three-dimensional.

Virtual Tours

3D virtual tour

A 3D virtual tour is an interactive digital model of a property that viewers can move through on their own.

A19 terms

Agent introduction video

An agent introduction video is a short video that introduces a real estate agent to potential clients: who they are, where they work, what they specialize in and why someone should work with them.

AI artifacts are the visual glitches that give away an AI-generated image or video: wavy door frames, melting textures, flickering lights, furniture that bends as the camera moves, or text that turns into scribbles.

AI avatar

An AI avatar is a digital presenter that speaks on screen using a script you provide.

AI credit

An AI credit is AutoReel's pay-as-you-go unit for AI work beyond your plan's included amount.

AI disclaimer label

An AI disclaimer label is a short notice placed on an edited or AI-generated listing image to tell viewers it isn't an unaltered photo.

AI disclosure (AI content labeling)

AI disclosure means telling viewers when content was created or materially changed by artificial intelligence.

AI hallucination (visual)

A visual AI hallucination is when an image or video model adds something to a scene that was never there.

AI in real estate (AI real estate tools)

AI in real estate refers to tools that use artificial intelligence to handle parts of an agent's, broker's or photographer's work.

AI photo editing (real estate)

AI photo editing for real estate uses artificial intelligence to enhance listing photos automatically.

AI real estate video

An AI real estate video is a property marketing video that artificial intelligence builds from material you already have, usually the listing photos.

AI real estate video editor

An AI real estate video editor is editing software that uses AI to handle the slow parts of video editing: ordering the shots, applying camera motion to photos, cutting to the beat of the music, adding captions and applying your branding.

AI real estate video generator

An AI real estate video generator is software that creates a property video automatically from listing photos, property details or a listing link.

AI reel maker (automated reel maker)

An AI reel maker is a tool that creates short vertical videos, or reels, automatically from your photos or clips.

AI script generation

AI script generation means using a language model to write the words for a video: the narration, the on-screen text or the captions.

AI video generator

An AI video generator is a tool that creates video with generative AI, from text prompts, from images or from existing clips.

AI virtual staging

AI virtual staging uses artificial intelligence to furnish photos of empty rooms automatically.

AI voiceover

An AI voiceover is narration created with text-to-speech technology instead of a human recording.

Aspect ratio

Aspect ratio is the shape of a video, written as width to height.

AutoReel Studio

AutoReel Studio is the built-in video editor inside AutoReel.

B3 terms

Beat sync

Beat sync is an editing technique that times a video's cuts and transitions to the rhythm of the music, so each new shot lands on a beat.

Brand kit

A brand kit is a saved set of your brand assets (logo, colors, fonts, headshot and contact details) that you apply to every video, post and document, so everything looks like it comes from the same agent or brokerage.

Branded video

A branded video is a listing or marketing video that carries the agent's or brokerage's identity: a logo, headshot, name, phone number, website and brand colors, usually with an intro and an outro that includes a call to action.

C4 terms

California AB 723

California AB 723 is a state law that requires real estate brokers and salespersons to disclose when they use digitally altered images in property advertising and marketing.

Camera motion (AI camera movement)

AI camera motion is the simulated camera movement an AI video tool adds to a still photo so it looks like real footage.

Captions

Video captions are on-screen text that shows what's being said in a video, or the key messages when there's no speech.

Video Metrics

Cost per video

Cost per video is how much you spend to produce one video: your total video spend divided by the number of videos you made.

Reading about listing videos? Make one.Upload your photos and AutoReel builds the video. No editing skills needed.

Start for free

D6 terms

Day-to-dusk transition

A day-to-dusk transition is a video effect that transforms a daytime shot of a home into a twilight scene within a single clip.

Days on market (DOM)

Days on market, or DOM, is the number of days a property has been listed for sale before it goes under contract or sells.

Digital staging

Digital staging is another name for virtual staging: adding furniture and decor to listing photos digitally rather than physically.

Digitally altered image

A digitally altered image is a listing photo that has been changed beyond basic photo corrections.

DIY real estate video

A DIY real estate video is a property video an agent makes on their own instead of hiring a videographer.

Drone video (aerial video)

A drone video, or aerial video, is footage of a property captured from the air.

F2 terms

Fair Housing Act (advertising)

The Fair Housing Act is the U.S. federal law that bans discrimination in housing, including in how homes are advertised.

Photography

Flambient

Flambient is a real estate photography technique that blends a flash exposure with an ambient, natural-light exposure of the same scene.

H2 terms

Hook

A hook in a real estate video is whatever happens in the first one to three seconds that convinces someone to keep watching.

Housefishing

Housefishing is a term for listing photos or videos that make a home look much better than it really is, so buyers feel misled when they visit.

I2 terms

Image-to-video (I2V)

Image-to-video, often shortened to I2V, is a type of generative AI that turns a still image into a short video clip.

Instagram Reels

Instagram Reels are short, vertical videos on Instagram that play full screen and appear in the Reels tab, on the Explore page and in followers' feeds.

J1 term

Just listed video

A just listed video announces that a property has hit the market.

K1 term

Ken Burns effect

The Ken Burns effect is a slow pan and zoom across a still photograph that creates a sense of movement.

L5 terms

Photo-to-Video

Listing automation

Listing automation is using software to produce and distribute a listing's marketing with as few manual steps as possible.

Listing photo copyright

Listing photo copyright is about who owns the photos used to market a property, and who is allowed to use them.

Listing presentation

A listing presentation is the meeting, or pitch deck, an agent uses to win a seller's listing.

Listing video

A listing video is a short video that markets a specific property for sale or rent.

Listing video maker

A listing video maker is a tool designed to create videos for individual property listings.

M3 terms

MLS (Multiple Listing Service)

An MLS, or Multiple Listing Service, is a private database where real estate brokers in a region share their listings with each other.

MLS video compliance

MLS video compliance means your listing video follows the rules of your local multiple listing service.

Multi-Angle Staging

Multi-Angle Staging is an AutoReel feature that keeps virtual furniture consistent when you stage the same room from different camera angles.

N2 terms

Neighborhood tour video

A neighborhood tour video shows what it's like to live around a property or in a specific area: parks, coffee shops, schools, trails, transit, restaurants, events and the general feel of the streets.

New construction marketing video

A new construction marketing video promotes homes or developments that are under construction or not yet built.

O1 term

Open house video

An open house video promotes an upcoming open house.

P4 terms

Photo animation

Photo animation is bringing a still image to life with movement.

Photo-to-Video

Photo-to-video (real estate)

Photo-to-video in real estate means turning the listing photos you already have into a moving property video.

Physical staging (traditional home staging)

Physical staging, or traditional home staging, is furnishing and decorating a home with real furniture and decor before it's photographed and shown.

Property tour video

A property tour video takes viewers through a home in the order they'd walk it in person, so they understand the layout and how the spaces connect.

Q1 term

Quick Edit

Quick Edit is AutoReel's fast way to fix a finished video without starting over.

R19 terms

Real estate digital marketing

Real estate digital marketing is promoting properties and an agent's business online.

Real estate marketing automation

Real estate marketing automation is software that handles repetitive marketing tasks for you, triggered by events instead of manual effort.

Real estate photo editing

Real estate photo editing is the post-processing that turns raw listing photos into polished, accurate marketing images.

Photography

Real estate photography

Real estate photography is professional photography of homes and properties for marketing.

Real estate reel

A real estate reel is a short vertical video, usually 15 to 60 seconds, made for Instagram Reels, TikTok, YouTube Shorts or Facebook Reels.

Real estate slideshow video

A real estate slideshow video plays a property's photos one after another with transitions, music and text.

Real estate video

A real estate video is any video made to market a property, a neighborhood or a real estate professional.

Real estate video ad

A real estate video ad is a paid video placement that promotes a listing, an open house or an agent's services on platforms like Facebook and Instagram, YouTube, TikTok or Google.

Real estate video app

A real estate video app is an application for creating, editing and sharing property videos, on your phone, in a browser or on desktop.

Real estate video editing

Real estate video editing is turning raw property footage or photo clips into a finished, polished video.

Real estate video editing service

A real estate video editing service is a company or freelancer that edits property footage for you.

Real estate video editing software

Real estate video editing software is any program used to edit property videos: cutting footage or photo clips into a sequence, correcting color, adding music, text and graphics, and exporting the final file.

Real estate video maker

A real estate video maker is a tool that turns property photos, clips, text and music into a marketing video.

Real estate video marketing

Real estate video marketing is using video to promote properties and grow an agent's business.

Real estate video production

Real estate video production is the full process of creating property videos, from planning to delivery.

Real estate videography

Real estate videography is the professional filming and editing of property videos.

Referral program (AutoReel)

The AutoReel referral program rewards you for bringing other agents, photographers or teams to AutoReel.

Rental listing video (leasing video)

A rental listing video markets an apartment, house or unit to prospective tenants.

Royalty-free music

Royalty-free music is music you can use in your videos without paying a fee each time the video is played.

S4 terms

Short-form video

Short-form video is vertical video, usually under a minute or two, made for quick viewing on Instagram Reels, TikTok, YouTube Shorts and Facebook Reels.

Photography

Source photo quality

Source photo quality is how good the original photos are before any AI editing or video generation.

Speed ramp

A speed ramp is a video editing technique that changes playback speed within a single clip, typically slow, then fast, then slow again.

Sphere of influence (SOI)

Your sphere of influence, or SOI, is the network of people you already know: past clients, friends, family, neighbors, former colleagues, other parents at school, and the people at your gym or in your community groups.

T1 term

Text-to-video (T2V)

Text-to-video, or T2V, is AI that creates video from a written description alone.

U1 term

Unbranded video

An unbranded video is a version of a listing video that shows only the property, with nothing that identifies or promotes the agent, team or brokerage.

V14 terms

Vertical video

Vertical video is video that's taller than it is wide, usually in a 9:16 aspect ratio (1080 by 1920 pixels).

Video credit

A video credit is the unit AutoReel uses when you create a new video.

Developer

Video generation API

A video generation API lets software create videos automatically.

Video Metrics

Video ROI

Video ROI, or return on investment, measures what you get back from video marketing compared with what it costs.

Video SEO

Video SEO is the work of making your videos easy to find in search: on Google, on YouTube and, increasingly, in AI-generated answers such as Google's AI Overviews and ChatGPT.

Virtual decluttering (furniture removal)

Virtual decluttering is digitally removing clutter, personal items or existing furniture from listing photos.

Virtual renovation

Virtual renovation is digitally changing permanent features in a listing photo to show what a property could look like after updates.

Virtual staging

Virtual staging is digitally adding furniture, decor and finishing touches to photos of empty or sparsely furnished rooms.

Virtual staging disclosure

A virtual staging disclosure is a clear notice telling buyers that a listing photo, or a clip in a listing video, has been digitally furnished.

Virtual staging software

Virtual staging software is an app or online tool that lets you stage listing photos yourself.

Virtual staging styles

Virtual staging styles are the interior design looks used when digitally furnishing a room.

Virtual twilight

Virtual twilight is a photo edit that converts a daytime exterior photo into a twilight image, with a warm sunset or blue-hour sky, glowing windows and soft exterior lighting.

Visual effects (VFX)

Visual effects, or VFX, are images or animations added to a video during editing that weren't captured by the camera.

Voice cloning

Voice cloning is creating a synthetic copy of a specific person's voice from sample recordings.

W2 terms

Walkthrough video

A walkthrough video is a property video that simulates walking through a home room by room, with smooth, continuous, eye-level movement.

Watermark

A video watermark is a logo, text or symbol placed over a video, usually in a corner, to show who made it or who owns it.