They're Instagram's main way of showing content to people who don't already follow you, which makes them one of the best reach tools available to real estate agents.
For agents, Reels do three jobs at once: they market specific listings, keep you visible to your sphere and introduce you to new local buyers and sellers through recommendations.
Real estate Reels that tend to work
- Listing teasers and property introductions.
- Just listed, open house and just sold announcements.
- Before-and-after staging reveals, labeled as virtual.
- Local favorites and neighborhood spots.
- Quick market updates and tips.
- Behind-the-scenes moments that show your personality.
Best practices
- Vertical 9:16, at 1080 by 1920 pixels.
- A hook in the first second.
- Short listing Reels; 15 to 45 seconds is a good range.
- On-screen text and captions, kept away from the bottom and right edges where buttons sit.
- Music you're licensed to use. Business accounts may have a more limited music library than personal accounts.
- A caption with the location and a clear call to action.
- Regular posting and quick replies to comments.
You can also share Reels to your Stories and profile grid. Pick a clean cover image so your grid looks professional.