It's a short, energetic video, usually posted in the first few days of a listing, that shows the best features, the location and the key facts, with the goal of creating urgency and driving early showings. Timing is the point.
A listing gets its biggest wave of attention right after it goes live, so the just listed video should be ready on day one, not a week later.
What to include
- A strong opening shot of the exterior or the standout room.
- "Just Listed" clearly on screen.
- The location, the price where appropriate, and beds and baths.
- Three to five highlight shots, such as the kitchen, main living space, primary bedroom and outdoor space.
- The open house date and time, if one is planned.
- A call to action: book a showing, DM for details or follow the link in your bio.
Format tips
- Vertical (9:16) for Reels, TikTok and Shorts. Fifteen to thirty seconds is usually enough.
- A horizontal version for your website, YouTube and email.
- Captions for muted viewing.
- Licensed, upbeat music.
Mind the pre-marketing rules. If you're posting before the listing is officially active, check your MLS's coming-soon rules and NAR's Clear Cooperation Policy. Follow the just listed video with an open house video and, later, a just sold video, so your audience sees the whole story.