In real estate, that might be an extra window, a ceiling fan in a bedroom that doesn't have one, a fireplace that appears halfway through a clip, or a doorway that leads nowhere. The AI isn't trying to mislead anyone.
It predicts what a room "should" look like based on the images it learned from, and sometimes it guesses wrong.
Why does this matter more for listings than for a travel reel? Because a listing video represents a real home that someone may spend their savings on. If a buyer tours the house and the ceiling fan, the view or the second sink isn't there, you have a trust problem and possibly a misrepresentation problem.
NAR's Code of Ethics asks REALTORS® to present a true picture in their advertising, and that applies to AI output too.
Hallucinations are more likely when
- The source photo is low resolution, dark or heavily distorted.
- The camera move is aggressive, like a big orbit in a tight room.
- Large parts of the frame are blank, such as plain walls or empty floors, so the model fills in detail.
- The instruction asks for something the photo can't support.
How to catch and fix them: watch every clip full screen next to the original photo. Regenerate any clip that adds or removes fixtures. Use gentler camera motion in small rooms.
And never publish an AI clip you haven't checked yourself.