What format should real estate listing videos be for different platforms?

Real estate listing videos require two format versions: portrait (9:16, vertical) for Instagram Reels, TikTok, Facebook Reels, and YouTube Shorts—where the majority of new-buyer discovery happens through algorithmic distribution; and landscape (16:9, horizontal) for YouTube full videos, property websites, and MLS submissions where buyers are actively researching specific listings. Producing both formats from the same creation session is the most efficient workflow for maximum multi-channel distribution.