When should property tour videos use voiceover versus music-only presentation?

Use voiceover narration for landscape property tours (YouTube and websites) where buyers are actively researching a specific listing and benefit from detailed property information. Use music-only with captions for portrait social reels (Instagram, TikTok) where the muted-autoplay context makes voiceover less effective. Narrated tours generate stronger showing-to-offer conversion rates; music-only reels generate stronger discovery and algorithmic reach. The best strategy is producing both versions from the same listing photos for different distribution channels.