How long should a real estate reel be for Instagram and TikTok?
The optimal real estate reel length is 30–45 seconds on Instagram Reels and TikTok—long enough to showcase 8–12 key property features but short enough to maintain viewer attention through to the end. YouTube Shorts perform best at 45–60 seconds. Reels under 20 seconds often lack enough property detail to generate qualified inquiries. Always enable captions—85% of social video is watched muted—and end every reel with a visible agent contact call-to-action in the final 3 seconds.
Still have questions?
Our team usually replies within a few hours.