How AutoReel won Nick a $2 million listing in 10 minutes
A seller called Nick about a listing that had expired with another agent. Ten minutes later, they had a video of their home in their inbox, and Nick had won the listing.
Nicholas Yale
Owner, Brokers Hub Realty
Phoenix, AZ
- $2M
- Listing won with one video
- ~$20K
- Saved per year
- $600-800
- Staging bill removed per listing
About Brokers Hub Realty
A boutique Phoenix brokerage founded by Nicholas Yale, a top Central Phoenix producer selling since 1998. Nick handles 40 to 50 listings a year himself.
“They emailed me and they were like, how did you do that? That's amazing. You're hired. And it's a $2 million listing.”
Nicholas Yale, Owner, Brokers Hub RealtyThe challenge
Nicholas Yale has sold Phoenix real estate since 1998. He built Brokers Hub Realty on a simple standard: every agent in the firm is a licensed broker. His own realty business runs 40 to 50 listings a year.
Video mattered for every one of them, and every one of them cost him. “We had a photographer that would do photos, but getting that photographer to do video is more expensive,” Nick says. “And it often didn't highlight what we wanted it to highlight.”
Virtual staging was its own bill on top. “On average, I was spending $600 to $800 per listing on digital staging of a property.” Across 40 to 50 listings a year, the marketing costs stacked up, and he still didn't fully control the result.
The strategy
So Nick set up AutoReel to:
- Turn listing photos into a property video in minutes, even photos from another agent's old listing (with permission)
- Use cinematic property videos to show sellers what his marketing can do before they hire him
- Do virtual staging inside the plan he already pays for, instead of a $600-800 bill per listing
- Roll it out across his agents so the whole firm markets the same way
The impact
The $2 million listing is the story Nick tells. A seller whose home had expired with a previous agent called him. Nick pulled the old listing photos, dropped them into AutoReel, added the move-in, move-out effect, and sent the seller a finished video. “I was like, this is what I can do for you. This was like three minutes after they called me.” The seller's reply won him the listing on the spot.
The staging line item is gone too. What used to cost him $600 to $800 per listing now happens inside AutoReel. Nick estimates the total savings at around $20,000 a year.
And it spread through the firm. “A lot of my agents are using your product now and saving a lot of money, and being able to do exactly what I do.”
“It makes it a part of your business that you have to have.”
“Don't be afraid to try new AI tools like AutoReel… it has certainly transformed my business.”
Nicholas Yale, Owner, Brokers Hub RealtySee what your listings look like on video
75,000 real estate professionals have used AutoReel to create over 225,000 listing videos.
