How Andrea's team uses AutoReel's special effects to go viral

Andrea used to pay a lot of money for trending video effects. Then she made her AutoReel video in 10 minutes and was blown away.

Andrea Coughtry

Team Leader, Coughtry Enterprises

Lexington, KY

The challenge

Andrea Coughtry runs Coughtry Enterprises out of Lexington, Kentucky. Between home sales, investment deals, and a property management book, her team markets a steady stream of properties across central Kentucky.

Marketing all of that takes video. And video was slow. “It takes so much time at each photo shoot,” Andrea says. “It also takes a lot of time to get that content back.”

The effects that make listings stand out on social media, like big animated for sale signs and house construction reveals, cost even more. Those meant hiring videographers and waiting on long edits. Trendy content has a shelf life. By the time the edit came back, the trend had often moved on.

The strategy

So Andrea set up AutoReel to:

• Turn listing photos into a property video in minutes, no shoot and no waiting on an editor.
• Add trending video effects like animated for sale signs and house construction reveals with one click.
• Keep content current so her listings ride what's hot on social right now.

The impact

Andrea made her first AutoReel video in about 10 minutes. The effects she saw were the same ones she had been paying videographers “a long time and a lot of money” to build by hand.

Her math on the value: she estimates getting roughly 25 videos for the price of one traditional video, which she puts at around $400. Throughout the year, Andrea will save over $10,000 in marketing video costs using AutoReel.