How do captions affect real estate video performance on Instagram and TikTok?

Captions directly improve real estate video performance metrics on Instagram and TikTok: viewers who would otherwise skip uncaptioned audio-dependent videos continue watching captioned content. Higher watch-through rates signal content quality to algorithms, increasing organic distribution to non-follower audiences. Captioned listing videos typically achieve 30–40% longer average watch time than uncaptioned equivalents, translating to meaningfully broader algorithmic reach and more buyer inquiries per listing published.