What is the difference between MLS video captions and social media captions?


MLS video captions must exclude all agent identifying information—no agent name, phone number, brokerage name, or contact details—to comply with MLS unbranded submission requirements. Social media captions include full agent branding and contact information for lead generation. AI video platforms that export both branded and unbranded versions handle this distinction automatically, allowing agents to produce MLS-compliant and social-ready versions from a single creation workflow without manual editing.

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