How long should a property tour video be for online listings?

Property tour videos perform best at 45–90 seconds for MLS and website presentations where buyers are actively evaluating a specific property, and 30–45 seconds for social media distribution. Longer tours (90+ seconds) suit luxury listings where detailed feature coverage justifies viewer time investment. On YouTube, 60-second tours achieve stronger completion rates than longer formats. Export both a 45-second social cut and a 60–90-second full tour from the same production session to serve all channels.