What is a property tour video and how is it different from a social media reel?

A property tour video is a structured walkthrough of a listing's key spaces—exterior, kitchen, living areas, bedrooms, and special features—designed to give buyers an accurate full-property impression, typically 45–90 seconds. Social media reels (15–45 seconds) are shorter highlights optimized for algorithmic discovery. Tour videos serve buyers actively researching specific properties on YouTube and listing websites; reels serve top-of-funnel discovery on Instagram and TikTok.