How can real estate agents measure the ROI of their video marketing investments?

Measure real estate video marketing ROI through three levels: platform metrics (views, watch-through rate, profile visits per video—available natively in Instagram and TikTok analytics), lead attribution (track which listing inquiries mention seeing a video, and source attribution in your CRM), and transaction attribution (flag any closed deal where the buyer first engaged through video content). Even conservative attribution—crediting 10–20% of listings with one inquiry generated by video—typically demonstrates positive ROI against AI subscription costs. Read more: AutoReel's real estate video ROI calculator.