What are the key metrics to track in real estate video marketing?

Essential real estate video marketing KPIs: video view count and average watch-through percentage (measures content quality), inquiry rate per listing video (direct conversion metric), showings booked per listing video published (downstream conversion), profile visits generated per reel (brand awareness), follower growth rate (audience building), and AI-referral traffic in Google Analytics from platforms like ChatGPT and Perplexity. Track weekly and adjust content mix based on which formats drive the highest inquiry-to-showing conversion. Read more: AutoReel's guide to video marketing performance data for real estate.